How's Your Sales Ops?

Please take a minute and evaluate your current sales operations against the below criteria.
· Is your Sales Compensation plan highly effective?
     o Is it ready on time?
     o Is it clear and understood?
     o Does it balance company and individual goals, risk and reward, and minimize negative
        behavior?
     o Do you spend too much time resolving disputes and interpretations?

· Do you identify and replicate best practices?

     o In each major step of the sales process?

· Are customer expectations set properly and actively managed from proposals to contracts to billing and fulfillment?
     o Customers are wary of the hype, but genuinely appreciate a straight shooter
     o Thoughtfully managing and controlling how expectations are set is far easier and
        cheaper than repairing relationships, and better supports add-on sales.

· Do you use solid sales, finance, and market analyses and insights in decision making?
     o Are key metrics and insights provided, or do you get a data dump?
     o Do your analysts spend all their time just getting and processing data?

· Do you have rep productivity and history at your fingertips?

· Are you monitoring leading indicators in the sales process?
     o Trends and run rates?
     o Quarter over quarter comparisons


If your “no” answers are few or shallow in depth, you have a good sales ops team.  However, if you are concerned about how many no’s you answered, then you may not be getting the most out of your sales team.  .
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